Projects
AVA Recycling Google Ads Solution
AVA Recycling needed a predictable system for generating qualified B2B recycling enquiries across the United States. The objective was to reduce wasted advertising spend while consistently attracting commercial clients ready to do business.
The Challenge
The existing Google Ads account was attracting residential enquiries instead of high-value commercial opportunities. This resulted in lower lead quality and made it difficult to maintain a profitable cost per acquisition.
The Solution
I rebuilt the account around commercial search intent, segmented campaigns by service type, introduced dedicated B2B landing pages, expanded negative keyword lists, and implemented accurate conversion tracking through Google Tag Manager. Every optimization focused on attracting businesses rather than consumers.
The Impact
Delivered outstanding campaign performance: $9.31K Ad Spend, 1,030 Qualified Leads, $9.01 Cost Per Lead, 412% ROAS.
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